Conversion Rate Optimization, Ecommerce Marketing

How to improve Conversion Rate Optimization on your e-commerce website

A lot of effort goes into building your e-commerce store. And when it doesn’t translate into revenue and conversion, it starts to become a topic of concern.

However, despite your current situation, you can’t use desperate measures to reel in your audience, such as writing exaggerated product descriptions, click-bait ads, and so forth.

You need to find a reliable solution to make sure that you get organic traffic that gets converted right away. 

If you are also grasping at straws to scale your e-commerce store, then you are at the right place.

In this article, we will discuss how you can smoothly siphon malice amounts of conversions to your e-commerce website.

1. Leverage Word-of-Mouth Marketing

In this day and age of social media, it is imperative to turn your social interactions into sales.

And this is where word of mouth marketing comes into the game.

Here’s an infographic that will help you fully grasp the importance of word-of-mouth marketing:

Encourage your users to create and share content related to your brand. To make sure that your user generated content strategy takes off, provide incentives to your customers.

Offer them freebies, discount coupons, or encourage them to take pictures with your products and post them on social media with a specific hashtag.

Such tactics have worked out for a lot of products.

Take Crocs, for instance.

Crocs encourages its users to post user generated content with a hashtag #comeasyouare, which turned into a massive worldwide success.

You can also curate all the user generated content and display it on your own social media channels as well as e-commerce websites.

Other than making your brand more popular, this tactic serves as a great social proof as well.

2. Make Your Instagram Feed Shoppable

Omnichannel marketing is in rage these days and the trend is only going to increase in the future, which is why it is imperative to make every touchpoint shoppable, including Instagram. Using Instagram aggregator tools and making Instagram feed on website shoppable is the best possible way to do so!

A lot of people turn to Instagram to view the images and videos of their favorite products and brands.

As soon as your leads are tempted to purchase your product, they should immediately be able to see the description and its price and make the final purchase right away.

Here’s an example:

While scrolling down my feed, I came across these pair of shoes.

Making the purchase was so simple that I just had to click on the shopping bag icon on the bottom left section and I could see all the details and make the purchase right there and then.

Not only that, it also features other products offered by the e-commerce store:

Since the shopping experience has been made so easy by the brand, now the consumers don’t have to search for their website, they can make the purchase smoothly.

Naturally, the easier and optimized it is to buy a product, the more conversion rate you will have.

3. Showcase Product Reviews 

Things have changed and the customers have now become smarter.

Customers today make sure to compare each and everything before making the final purchase.

A study by GE Capital Retail Bank showed that 61% of shoppers read reviews before they purchase.

Another similar study by Acquity Group showed that 41% of B2B shoppers prefer to read reviews before deciding to purchase

That’s why, to give your prospects a nudge in the right direction, showcase your product reviews underneath your product description. You can use a free plugin to help you add a built-in review option or ask your web developer to do that for you.

However, don’t ever delete low quality reviews. You would be surprised to know that such reviews also help in increasing your conversion rate as long as such negative reviews are way less than the positive ones and are way older.

4. Place Proper CTA Buttons 

CTA buttons prompt your prospects to take a specific action.

While tactics like changing the color of your CTA button would hardly make any substantial difference, changing its message or quality will surely help you out a great deal.

First and foremost, place your CTA buttons in such a location where your prospects don’t have to hunt out for it. For instance, if your customers struggle to find your checkout button, they are not going to go through extended lengths to find it out — they will simply exit your store and move onto a different one.

You must have faced it yourself. Searching for a registration button or option and not finding it despite searching for it for a long time — you must know how it feels.

That’s why creating a smooth and seamless shopping experience is important to increase the conversion rate of your e-commerce store.

Conclusion 

So, use the tactics mentioned above to increase the conversion rate and revenue of your e-commerce store. However, make sure to test out everything before you implement it on your e-commerce website. Continue optimizing your conversion rate and always aim higher.

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